Dogs Trust


The Challenge

Dogs Trust wanted to raise awareness of an issue that became prevalent after every Christmas.  Dogs were being abandoned, after being gifted to people who could not look after them. They produced a video aimed at showing people that dogs indeed were 'Not just for Christmas'.

Services Provided


We carefully profiled users within our network and identified those who had shown high affinity with ‘animal’ and ‘pet’ categories on Facebook.

Using this targeting pool, we distributed the video and it resulted in tremendous engagement.


Campaign Results

Over 100,000 Views

65% Video Retention

Based On Post Campaign Survey Retention

35%, 30 second watch rate

From Facebook data