The Ritual


The Challenge

The Ritual is a 2017 British horror film directed by David Bruckner and written by Joe Barton. We were asked to support the launch of the trailer before it was released anywhere else on social media.

Services Provided

The Solution

We carefully segmented and profiled our network to identify movie lovers. Once confident that we had selected the highest value users for this campaign we seeded the video across a number of channels including Facebook and Instagram.

We were able to identify hundreds of people tagging their friends in the post asking if they wanted to see the film.

Campaign Results


Massive 45% brand recall

Based on post video anonymous survey

1,000+ Tags