Stena Line

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The Challenge

We were asked by Stena Line to use a social-first approach to improve their digital communications. They were looking at using video to animate their brand and make it appeal to a mass market of commuters and holidaymakers. 

Solution

Our content creation strategy involved us shooting a campaign for Stena Line and distributing it a targeted pool of people we identified as relevant within our network.

We also utilised a 360° degree camera to capture footage of the in-ship cinema that you can see here